tag:blogger.com,1999:blog-20036264782973345212011-12-03T00:09:38.139-08:00blog sur la création et la formation publicitaireNicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.comBlogger621100tag:blogger.com,1999:blog-2003626478297334521.post-50897410683018894792011-03-13T22:18:00.000-07:002011-03-13T22:33:00.180-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-MZlfhGBv3y4/TX2mk8zdY-I/AAAAAAAAAs0/bTJKG67wjPs/s1600/vicken4.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-MZlfhGBv3y4/TX2mk8zdY-I/AAAAAAAAAs0/bTJKG67wjPs/s400/vicken4.jpg" alt="" id="BLOGGER_PHOTO_ID_5583802266736747490" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-hcpxPyxAmFs/TX2mYGLHRiI/AAAAAAAAAss/36yiAqAjCws/s1600/pub%2Balzheimer.jpg"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://3.bp.blogspot.com/-hcpxPyxAmFs/TX2mYGLHRiI/AAAAAAAAAss/36yiAqAjCws/s400/pub%2Balzheimer.jpg" alt="" id="BLOGGER_PHOTO_ID_5583802045913581090" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-7I0G_ORXCDw/TX2mL0me2uI/AAAAAAAAAsk/W-QnpEO_SYA/s1600/1.jpg"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/-7I0G_ORXCDw/TX2mL0me2uI/AAAAAAAAAsk/W-QnpEO_SYA/s400/1.jpg" alt="" id="BLOGGER_PHOTO_ID_5583801835038104290" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-5SbHeL8ebYE/TX2l8mxa59I/AAAAAAAAAsc/ZPKQTloCAP0/s1600/alzheimer-gaouaoui%253Anoel.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-5SbHeL8ebYE/TX2l8mxa59I/AAAAAAAAAsc/ZPKQTloCAP0/s400/alzheimer-gaouaoui%253Anoel.jpg" alt="" id="BLOGGER_PHOTO_ID_5583801573627848658" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-mhhP1WMkHKc/TX2lviwA0GI/AAAAAAAAAsU/avR_X4JsTDg/s1600/Epochez-AVan%2B3.jpg"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://2.bp.blogspot.com/-mhhP1WMkHKc/TX2lviwA0GI/AAAAAAAAAsU/avR_X4JsTDg/s400/Epochez-AVan%2B3.jpg" alt="" id="BLOGGER_PHOTO_ID_5583801349209903202" border="0" /></a><br />N'oublions pas le combat contre Alzheimer. C'est le thème<br />du concours Génération Pub édition 2011. Mention spéciale<br />à la qualité d'exécution des rendus exposés plus haut, dont<br />les concepts différents abordent la maladie avec justesse,<br />paramètre obligatoire pour générer de l'impact sur les<br />grandes causes.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5089741068301889479?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-42478773280181533812011-03-04T14:37:00.000-08:002011-03-04T14:56:47.571-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-T7OWrvi6Uk4/TXFs-1agP3I/AAAAAAAAAsM/gTjqPLw_a88/s1600/Sans%2Btitre-1.png"><img style="cursor: pointer; width: 400px; height: 198px;" src="http://3.bp.blogspot.com/-T7OWrvi6Uk4/TXFs-1agP3I/AAAAAAAAAsM/gTjqPLw_a88/s400/Sans%2Btitre-1.png" alt="" id="BLOGGER_PHOTO_ID_5580361240034688882" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-zup1H6WWVeA/TXFsQ8VaJNI/AAAAAAAAAsE/ThsgmzX9rrg/s1600/Sans%2Btitre-1.png"><img style="cursor: pointer; width: 400px; height: 198px;" src="http://1.bp.blogspot.com/-zup1H6WWVeA/TXFsQ8VaJNI/AAAAAAAAAsE/ThsgmzX9rrg/s400/Sans%2Btitre-1.png" alt="" id="BLOGGER_PHOTO_ID_5580360451618383058" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-18CJX481KRk/TXFrqPiNxhI/AAAAAAAAAr8/a2GvgOkW0kU/s1600/Sans%2Btitre-1.png"><img style="cursor: pointer; width: 400px; height: 198px;" src="http://1.bp.blogspot.com/-18CJX481KRk/TXFrqPiNxhI/AAAAAAAAAr8/a2GvgOkW0kU/s400/Sans%2Btitre-1.png" alt="" id="BLOGGER_PHOTO_ID_5580359786757473810" border="0" /></a><br />Le temps presse ! Hitchcock fait l'objet d'une rétrospective<br />à la cinémathèque française. En moins de quatre jours, des<br />équipes d'apprentis créatifs rentrent en compétition et doivent<br />concevoir une affiche, une annonce presse, un site dédié de<br />l'événement ainsi que la billeterie, puis présenter le tout devant<br />un jury d'expert du maître du suspens.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4247877328018153381?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-12593562030091198882011-02-28T23:53:00.001-08:002011-03-04T14:59:05.325-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-ubAVjlHVeSE/TWymRwteVAI/AAAAAAAAAr0/oiFWd651kXM/s1600/download.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-ubAVjlHVeSE/TWymRwteVAI/AAAAAAAAAr0/oiFWd651kXM/s400/download.jpg" alt="" id="BLOGGER_PHOTO_ID_5579016862468822018" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-YEVrWasX0Bs/TWymNEftAzI/AAAAAAAAArs/2g8TY2s_4Sg/s1600/download-2.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-YEVrWasX0Bs/TWymNEftAzI/AAAAAAAAArs/2g8TY2s_4Sg/s400/download-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5579016781880427314" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-ZhXPTpS0a_w/TWymHn5_7iI/AAAAAAAAArk/W3xbDpbpQKc/s1600/download-1.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-ZhXPTpS0a_w/TWymHn5_7iI/AAAAAAAAArk/W3xbDpbpQKc/s400/download-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5579016688306744866" border="0" /></a><br />Quelques annonces en cours de réalisation pour le concours<br />Génération pub de cette année dont le thème est Alzheimer.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-1259356203009119888?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-17827640870312894452011-02-28T13:25:00.000-08:002011-02-28T13:32:42.279-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-_wfgz9AlPBw/TWwTI8Ub5mI/AAAAAAAAArc/6yUE3OukI-Q/s1600/Image%2B5.png"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/-_wfgz9AlPBw/TWwTI8Ub5mI/AAAAAAAAArc/6yUE3OukI-Q/s400/Image%2B5.png" alt="" id="BLOGGER_PHOTO_ID_5578855082756925026" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-aXaqoegPOxs/TWwTD6TPnTI/AAAAAAAAArU/WqaURTgMmM8/s1600/Image%2B4.png"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/-aXaqoegPOxs/TWwTD6TPnTI/AAAAAAAAArU/WqaURTgMmM8/s400/Image%2B4.png" alt="" id="BLOGGER_PHOTO_ID_5578854996315708722" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-RfloZo7YoUE/TWwS_Jx6L5I/AAAAAAAAArM/X3ZUREkX3MI/s1600/Image%2B3.png"><img style="cursor: pointer; width: 400px; height: 282px;" src="http://1.bp.blogspot.com/-RfloZo7YoUE/TWwS_Jx6L5I/AAAAAAAAArM/X3ZUREkX3MI/s400/Image%2B3.png" alt="" id="BLOGGER_PHOTO_ID_5578854914571513746" border="0" /></a><br />Le Club des Directeurs Artistiques organise chaque année un<br />concours dont les thèmes restent parfois... particuliers. Cette<br />année, c'est la Wallonie qu'il faut valoriser, sous forme de<br />campagne d'affichage, de charte graphique pour le drapeau et<br />de billets de banques. Ci-dessus, une première proposition<br />d'affichage, dont le concept illustre la signature : de Wallonie,<br />pas d'alleurs.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-1782764087031289445?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-73668652016245385722011-02-28T13:20:00.001-08:002011-02-28T13:23:03.020-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-YszFkYx3LaE/TWwR1rDuN-I/AAAAAAAAArE/xnm10880YUU/s1600/Image%2B2.png"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/-YszFkYx3LaE/TWwR1rDuN-I/AAAAAAAAArE/xnm10880YUU/s400/Image%2B2.png" alt="" id="BLOGGER_PHOTO_ID_5578853652194277346" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-IKJTqu8TuXI/TWwRvfyFcCI/AAAAAAAAAq8/aiHQooUMFaM/s1600/Image%2B1.png"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/-IKJTqu8TuXI/TWwRvfyFcCI/AAAAAAAAAq8/aiHQooUMFaM/s400/Image%2B1.png" alt="" id="BLOGGER_PHOTO_ID_5578853546088296482" border="0" /></a><br />Très bel exercice de style sur un brief Polo<br />Wembley qui consistait à décliner la campagne<br />déjà existante.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7366865201624538572?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-73613594779110754582011-02-28T11:47:00.001-08:002011-03-04T15:05:00.517-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-0w2X4cQsjyU/TWv8O1RmYtI/AAAAAAAAAqM/iz6c9bcaJW4/s1600/IMG_0573.jpg"><img style="cursor: pointer; width: 300px; height: 400px;" src="http://3.bp.blogspot.com/-0w2X4cQsjyU/TWv8O1RmYtI/AAAAAAAAAqM/iz6c9bcaJW4/s400/IMG_0573.jpg" alt="" id="BLOGGER_PHOTO_ID_5578829895177757394" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-qBRzjaAP9XA/TWv8GarGe1I/AAAAAAAAAqE/qluKWNTYYSI/s1600/IMG_0577.JPG"><img style="cursor: pointer; width: 300px; height: 400px;" src="http://1.bp.blogspot.com/-qBRzjaAP9XA/TWv8GarGe1I/AAAAAAAAAqE/qluKWNTYYSI/s400/IMG_0577.JPG" alt="" id="BLOGGER_PHOTO_ID_5578829750598007634" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-NuoCPptMZlk/TWv75FynVDI/AAAAAAAAAp8/gLvbAWN1SJs/s1600/IMG_0569.JPG"><img style="cursor: pointer; width: 300px; height: 400px;" src="http://1.bp.blogspot.com/-NuoCPptMZlk/TWv75FynVDI/AAAAAAAAAp8/gLvbAWN1SJs/s400/IMG_0569.JPG" alt="" id="BLOGGER_PHOTO_ID_5578829521654076466" border="0" /></a><br />Qu'importe le produit pourvu qu'on ait l'ivresse !<br />L'objectif de ce concours destiné à des adprentis de<br />seconde année était de choisir un produit courant<br />avec un bénéfice produit clair (imperméabilisant ultime,<br />déodorant pour pieds, chewing gum à la vitamine) et<br />de concevoir l'annonce presse qui correspond.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7361359477911075458?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-83520865247197712392011-02-28T11:08:00.000-08:002011-02-28T11:18:26.434-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-1c8rynV49Yk/TWvzE_1uTQI/AAAAAAAAAp0/8ezLzOulWGU/s1600/Lescoul%2BYoann.%2BDa%2BCosta%2BAnthony.jpg"><img style="cursor: pointer; width: 279px; height: 402px;" src="http://3.bp.blogspot.com/-1c8rynV49Yk/TWvzE_1uTQI/AAAAAAAAAp0/8ezLzOulWGU/s400/Lescoul%2BYoann.%2BDa%2BCosta%2BAnthony.jpg" alt="" id="BLOGGER_PHOTO_ID_5578819830610283778" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-E023vPmeydc/TWvy1AUeUzI/AAAAAAAAAps/cZkLrsAEI5M/s1600/boudet%2Bsophie%2B2C.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://4.bp.blogspot.com/-E023vPmeydc/TWvy1AUeUzI/AAAAAAAAAps/cZkLrsAEI5M/s400/boudet%2Bsophie%2B2C.jpg" alt="" id="BLOGGER_PHOTO_ID_5578819555861353266" border="0" /></a><br />Déclinaisons intéressantes de la campagne<br />de la fédération nationale du sucre qui souhaitait<br />réagir contre les mentions sanitaires obligatoires<br />type <span style="font-style: italic;">mangez-bougez</span>.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8352086524719771239?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-59521457362261671292011-02-28T10:53:00.001-08:002011-02-28T11:07:16.577-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-s_y1jHAG5eI/TWvwnMJdWzI/AAAAAAAAApk/93iwWdTiJ4E/s1600/argent_mordant_K2R.jpg"><img style="cursor: pointer; width: 276px; height: 390px;" src="http://3.bp.blogspot.com/-s_y1jHAG5eI/TWvwnMJdWzI/AAAAAAAAApk/93iwWdTiJ4E/s400/argent_mordant_K2R.jpg" alt="" id="BLOGGER_PHOTO_ID_5578817119494953778" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-r74Beev8sUY/TWvv8fa5QuI/AAAAAAAAApc/wpB9_pe5vtw/s1600/Lambert%2BDacquet%2Bk2r.jpg"><img style="cursor: pointer; width: 279px; height: 371px;" src="http://4.bp.blogspot.com/-r74Beev8sUY/TWvv8fa5QuI/AAAAAAAAApc/wpB9_pe5vtw/s400/Lambert%2BDacquet%2Bk2r.jpg" alt="" id="BLOGGER_PHOTO_ID_5578816385933984482" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-IJCSHtTOsh0/TWvvuNfGPCI/AAAAAAAAApU/fZYbtQCzmWQ/s1600/fourreau%2Bdauger.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://4.bp.blogspot.com/-IJCSHtTOsh0/TWvvuNfGPCI/AAAAAAAAApU/fZYbtQCzmWQ/s400/fourreau%2Bdauger.jpg" alt="" id="BLOGGER_PHOTO_ID_5578816140601605154" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-4sK_rJQLsvw/TWvvau1RdiI/AAAAAAAAApM/EVXQrPMBK_M/s1600/Alexandre%2BFERR%25C3%2589%2B%2526%2BAnatol%2BKEPEKLIAN%2B%255BK2R%255D%2B-%2Bcopie.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/-4sK_rJQLsvw/TWvvau1RdiI/AAAAAAAAApM/EVXQrPMBK_M/s400/Alexandre%2BFERR%25C3%2589%2B%2526%2BAnatol%2BKEPEKLIAN%2B%255BK2R%255D%2B-%2Bcopie.jpg" alt="" id="BLOGGER_PHOTO_ID_5578815805955601954" border="0" /></a><br />Bonnes annonces sur un produit que tout<br />le monde connaît. Concepts simples mais<br />bien exécutés, des annonces à la DA parfois<br />hésitante mais de bon augure pour la suite.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5952145736226167129?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-84291672816454977112011-02-28T10:44:00.000-08:002011-02-28T10:52:08.145-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-6axAk8Q16SM/TWvt_PLgB2I/AAAAAAAAApE/GXBllt-iGwA/s1600/fourreau%2Bdauger%2Bfriskies.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-6axAk8Q16SM/TWvt_PLgB2I/AAAAAAAAApE/GXBllt-iGwA/s400/fourreau%2Bdauger%2Bfriskies.jpg" alt="" id="BLOGGER_PHOTO_ID_5578814234090800994" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-QKA1h-VULwI/TWvt16lVIvI/AAAAAAAAAo8/KSeVPKYrKhc/s1600/alves%2Bpollet.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-QKA1h-VULwI/TWvt16lVIvI/AAAAAAAAAo8/KSeVPKYrKhc/s400/alves%2Bpollet.jpg" alt="" id="BLOGGER_PHOTO_ID_5578814073943171826" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-Dcj8aTeFnzk/TWvtjQJ3W1I/AAAAAAAAAo0/SqZJT4chKrc/s1600/alves%2Bpollet%2B2e%2Baffiche.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-Dcj8aTeFnzk/TWvtjQJ3W1I/AAAAAAAAAo0/SqZJT4chKrc/s400/alves%2Bpollet%2B2e%2Baffiche.jpg" alt="" id="BLOGGER_PHOTO_ID_5578813753316039506" border="0" /></a><br />Un grand classique Adprentis : Friskies digestion+.<br />Pour réussir une annonce intéressante et rester frais<br />sur un brief récurrent, il est nécessaire de réfléchir par<br />exagération et combinaison, deux techniques de création<br />qui ont initiées ces rendus à la hauteur du brief.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8429167281645497711?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-35920856041096840422011-02-28T09:57:00.000-08:002011-02-28T10:43:50.782-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-aFdTM8bbXUk/TWvsG5XG8EI/AAAAAAAAAos/dmfP_uJ-dVM/s1600/Image%2B6.png"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/-aFdTM8bbXUk/TWvsG5XG8EI/AAAAAAAAAos/dmfP_uJ-dVM/s400/Image%2B6.png" alt="" id="BLOGGER_PHOTO_ID_5578812166649606210" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-dZJkRfH8N4E/TWvraShvhAI/AAAAAAAAAok/LHwlt0bc_Rs/s1600/Image%2B3.png"><img style="cursor: pointer; width: 282px; height: 400px;" src="http://2.bp.blogspot.com/-dZJkRfH8N4E/TWvraShvhAI/AAAAAAAAAok/LHwlt0bc_Rs/s400/Image%2B3.png" alt="" id="BLOGGER_PHOTO_ID_5578811400310981634" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-P374TpUjMTk/TWvrSryb-II/AAAAAAAAAoc/vHg29mAPtDc/s1600/Image%2B2.png"><img style="cursor: pointer; width: 284px; height: 400px;" src="http://3.bp.blogspot.com/-P374TpUjMTk/TWvrSryb-II/AAAAAAAAAoc/vHg29mAPtDc/s400/Image%2B2.png" alt="" id="BLOGGER_PHOTO_ID_5578811269652936834" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-ugBKMrQvYEo/TWvrNFQtfxI/AAAAAAAAAoU/mQh09UEC4FI/s1600/Image%2B1.png"><img style="cursor: pointer; width: 282px; height: 401px;" src="http://3.bp.blogspot.com/-ugBKMrQvYEo/TWvrNFQtfxI/AAAAAAAAAoU/mQh09UEC4FI/s400/Image%2B1.png" alt="" id="BLOGGER_PHOTO_ID_5578811173411585810" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-1G4lQPp_cvM/TWvn9iLL5zI/AAAAAAAAAoM/NhbMpoCCjlE/s1600/download.jpg"><img style="cursor: pointer; width: 400px; height: 283px;" src="http://3.bp.blogspot.com/-1G4lQPp_cvM/TWvn9iLL5zI/AAAAAAAAAoM/NhbMpoCCjlE/s400/download.jpg" alt="" id="BLOGGER_PHOTO_ID_5578807607760250674" border="0" /></a><br />Difficile de mettre en avant un bénéfice produit pour une<br />marque référence comme Quiès. L'angle du brief insistait<br />sur la signature : l'isolant phonique personnel. Des annonces<br />à la DA sophistiquée, bien conçues, bien réalisées.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-3592085604109684042?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-73724819143171736132011-02-28T09:51:00.000-08:002011-02-28T09:56:25.193-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-q7t5IhbiZ1Y/TWvhSFrQ9zI/AAAAAAAAAoE/2DhT60HyDvE/s1600/harrods.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-q7t5IhbiZ1Y/TWvhSFrQ9zI/AAAAAAAAAoE/2DhT60HyDvE/s400/harrods.jpg" alt="" id="BLOGGER_PHOTO_ID_5578800264306030386" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-UukMo6hD4Io/TWvhEVXcf2I/AAAAAAAAAn8/NdYevY_YXS8/s1600/Treccani%2BSzuwarski.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/-UukMo6hD4Io/TWvhEVXcf2I/AAAAAAAAAn8/NdYevY_YXS8/s400/Treccani%2BSzuwarski.jpg" alt="" id="BLOGGER_PHOTO_ID_5578800027999698786" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-QLqoYZzrTDU/TWvg-CvU7tI/AAAAAAAAAn0/R0eClgNRuxE/s1600/Treccani%2BSzuwarski%2B3.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-QLqoYZzrTDU/TWvg-CvU7tI/AAAAAAAAAn0/R0eClgNRuxE/s400/Treccani%2BSzuwarski%2B3.jpg" alt="" id="BLOGGER_PHOTO_ID_5578799919920377554" border="0" /></a><br />Comment inciter les parisiens à emprunter<br />l'Eurostar ? Certainement grâce à ces offres<br />à 30euros et ces annonces promo plutot axées<br />loisirs made in Londres.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7372481914317173613?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-73566660437957908822011-02-28T09:43:00.000-08:002011-02-28T09:51:09.512-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-I4nMYX_rHSE/TWvfwzdvqlI/AAAAAAAAAns/fCKKykXq8Tk/s1600/pubadidasemmaamoyal.jpg"><img style="cursor: pointer; width: 284px; height: 400px;" src="http://4.bp.blogspot.com/-I4nMYX_rHSE/TWvfwzdvqlI/AAAAAAAAAns/fCKKykXq8Tk/s400/pubadidasemmaamoyal.jpg" alt="" id="BLOGGER_PHOTO_ID_5578798592970173010" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-dphmyWwDRcg/TWvfiLG9x3I/AAAAAAAAAnk/1VdKFCGpRRQ/s1600/maquette.jpg"><img style="cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/-dphmyWwDRcg/TWvfiLG9x3I/AAAAAAAAAnk/1VdKFCGpRRQ/s400/maquette.jpg" alt="" id="BLOGGER_PHOTO_ID_5578798341619042162" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-MiCwOIxn7H8/TWvfXPcKsGI/AAAAAAAAAnc/Sh-BtTTlbOo/s1600/VIDAL%2B-%2BPITOIS%2BADIDAS.jpg"><img style="cursor: pointer; width: 265px; height: 374px;" src="http://4.bp.blogspot.com/-MiCwOIxn7H8/TWvfXPcKsGI/AAAAAAAAAnc/Sh-BtTTlbOo/s400/VIDAL%2B-%2BPITOIS%2BADIDAS.jpg" alt="" id="BLOGGER_PHOTO_ID_5578798153803149410" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-BTgKmjp8swk/TWvfIQoyvEI/AAAAAAAAAnU/brcql4Hnd20/s1600/DAVID%2BH.jpg"><img style="cursor: pointer; width: 266px; height: 400px;" src="http://1.bp.blogspot.com/-BTgKmjp8swk/TWvfIQoyvEI/AAAAAAAAAnU/brcql4Hnd20/s400/DAVID%2BH.jpg" alt="" id="BLOGGER_PHOTO_ID_5578797896426503234" border="0" /></a><br />Avant que Nike ne devienne l'équipementier officiel des<br />bleus, il restait quelques matchs à disputer pour Adidas.<br />L'objectif du brief était de permettre à Adidas de<br />profiter de ces dernières opportunités pour communiquer<br />et ainsi, préparer son départ.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7356666043795790882?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-69721451154661346602011-02-28T09:34:00.000-08:002011-02-28T09:43:15.700-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-GWYHXwoT8xw/TWved9r_0rI/AAAAAAAAAnM/syAhqARpNZQ/s1600/download.jpg"><img style="cursor: pointer; width: 303px; height: 423px;" src="http://4.bp.blogspot.com/-GWYHXwoT8xw/TWved9r_0rI/AAAAAAAAAnM/syAhqARpNZQ/s400/download.jpg" alt="" id="BLOGGER_PHOTO_ID_5578797169785164466" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-SSxDNYnUkwQ/TWveUiE-LEI/AAAAAAAAAnE/JNMwpLtLikU/s1600/download-1.jpg"><img style="cursor: pointer; width: 306px; height: 400px;" src="http://2.bp.blogspot.com/-SSxDNYnUkwQ/TWveUiE-LEI/AAAAAAAAAnE/JNMwpLtLikU/s400/download-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5578797007754898498" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-db80tWlCGh4/TWvdHt1wFQI/AAAAAAAAAm8/A9XcQKcU_lg/s1600/download-4.jpg"><img style="cursor: pointer; width: 302px; height: 425px;" src="http://4.bp.blogspot.com/-db80tWlCGh4/TWvdHt1wFQI/AAAAAAAAAm8/A9XcQKcU_lg/s400/download-4.jpg" alt="" id="BLOGGER_PHOTO_ID_5578795688062358786" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-xg_gN7XBpY4/TWvc_KuwbAI/AAAAAAAAAm0/Iq2lZSB-xPk/s1600/download-3.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 297px; height: 401px;" src="http://2.bp.blogspot.com/-xg_gN7XBpY4/TWvc_KuwbAI/AAAAAAAAAm0/Iq2lZSB-xPk/s400/download-3.jpg" alt="" id="BLOGGER_PHOTO_ID_5578795541198826498" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Quelques annonces en cours de préparation lors d'une<br />creative contest organisé en école de graphisme. Ces annonces<br />une fois finalisées seront présentées devant jury. Les différentes<br />réactions seront filmées et projetées aux étudiants.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6972145115466134660?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-86771356683164579932010-08-03T09:43:00.000-07:002010-08-03T09:54:27.564-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/TFhIWTR0clI/AAAAAAAAAmM/IK9v--uwLT8/s1600/GIUDICI_JOLIVET_BIC.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 290px; height: 205px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/TFhIWTR0clI/AAAAAAAAAmM/IK9v--uwLT8/s400/GIUDICI_JOLIVET_BIC.jpg" alt="" id="BLOGGER_PHOTO_ID_5501226492802396754" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhHoU-9KQI/AAAAAAAAAmE/9jbtgYdHUw0/s1600/DEPparasitiscrimescene.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhHoU-9KQI/AAAAAAAAAmE/9jbtgYdHUw0/s400/DEPparasitiscrimescene.jpg" alt="" id="BLOGGER_PHOTO_ID_5501225702986164482" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Belles déclinaisons artistiques de campagnes<br />pour DEP parasitis et BIC.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8677135668316457993?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-88567211183495068312010-08-03T09:24:00.001-07:002010-08-03T09:40:47.932-07:00Deux réponses créatives de deux équipes<br />d'étudiants au brief complexe du<br />Club des Directeurs Artistiques qui se sont<br />vues récompensées par deux mentions.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/TFhGLIdIgkI/AAAAAAAAAl8/57cNWDcjXek/s1600/direction_artistique16_04.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 279px; height: 188px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/TFhGLIdIgkI/AAAAAAAAAl8/57cNWDcjXek/s400/direction_artistique16_04.jpg" alt="" id="BLOGGER_PHOTO_ID_5501224101895242306" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhDjcEZUfI/AAAAAAAAAlc/nDdOy6rLbK8/s1600/36659_459040746981_121288231981_6163065_2005619_n.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 268px; height: 400px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhDjcEZUfI/AAAAAAAAAlc/nDdOy6rLbK8/s400/36659_459040746981_121288231981_6163065_2005619_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5501221220942172658" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhDO_n3CgI/AAAAAAAAAlU/9goeXQYmiLo/s1600/36659_459034566981_121288231981_6162895_443062_n.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/TFhDO_n3CgI/AAAAAAAAAlU/9goeXQYmiLo/s400/36659_459034566981_121288231981_6162895_443062_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5501220869708909058" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/TFhDF1ltfWI/AAAAAAAAAlM/F05PVjLGH0c/s1600/36659_459034556981_121288231981_6162893_5731568_n.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 137px; height: 400px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/TFhDF1ltfWI/AAAAAAAAAlM/F05PVjLGH0c/s400/36659_459034556981_121288231981_6162893_5731568_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5501220712396717410" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8856721118349506831?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-35172790154378955192009-08-15T00:55:00.000-07:002009-08-15T01:12:05.284-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZq8k_vR2I/AAAAAAAAAjs/iOqfn_51UOU/s1600-h/Team-Charlotte-antoi3.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZq8k_vR2I/AAAAAAAAAjs/iOqfn_51UOU/s400/Team-Charlotte-antoi3.jpg" alt="" id="BLOGGER_PHOTO_ID_5370097194641606498" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoZq2ft7QxI/AAAAAAAAAjk/vNtRTkBdHy4/s1600-h/Team-Charlotte-antoi-2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoZq2ft7QxI/AAAAAAAAAjk/vNtRTkBdHy4/s400/Team-Charlotte-antoi-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5370097090145501970" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZqvIbtnVI/AAAAAAAAAjc/ORHPm-wH4uw/s1600-h/Team-Charlotte-antoi-copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZqvIbtnVI/AAAAAAAAAjc/ORHPm-wH4uw/s400/Team-Charlotte-antoi-copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5370096963636010322" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZqFm-HNhI/AAAAAAAAAjU/wECrTpQC1xQ/s1600-h/holi-nese,-maxime,-g-copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoZqFm-HNhI/AAAAAAAAAjU/wECrTpQC1xQ/s400/holi-nese,-maxime,-g-copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5370096250278852114" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Pampryl, marque un peu endormie, souhaite développer<br />une boisson aux fruits vendue dans les boites de nuit.<br />Des groupes d'adprentis ont donc planché sur le sujet,<br />en créant le packaging, le nom, le positionnement et toute la<br />campagne cross média qui en découlait. Parmi les nombreux<br />projets de qualité présentés, ACBE, boisson qui porte le<br />nom des vitamines contenues dans un emballage inspiré<br />des poches d'hospital. La campagne joue les couleurs vives<br />et un événement à Paris ou la Seine devient orange.<br />Holi, outre un concept produit innovant, joue sur des<br />affiches grattables dans la rue pour révéler le produit.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-3517279015437895519?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-49121782152168866762009-08-14T10:22:00.000-07:002009-08-14T10:53:53.740-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWihrt7KKI/AAAAAAAAAjM/CaocCBdwHzA/s1600-h/carte-transparente.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 282px; height: 294px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWihrt7KKI/AAAAAAAAAjM/CaocCBdwHzA/s400/carte-transparente.jpg" alt="" id="BLOGGER_PHOTO_ID_5369876830263912610" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWiZxa4lzI/AAAAAAAAAjE/69RlU65hHY8/s1600-h/prehome.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWiZxa4lzI/AAAAAAAAAjE/69RlU65hHY8/s400/prehome.jpg" alt="" id="BLOGGER_PHOTO_ID_5369876694355711794" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SoWiSkcSvII/AAAAAAAAAi8/Vu1HytZHG30/s1600-h/home.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SoWiSkcSvII/AAAAAAAAAi8/Vu1HytZHG30/s400/home.jpg" alt="" id="BLOGGER_PHOTO_ID_5369876570612874370" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoWiJ9uL2NI/AAAAAAAAAi0/KZa36e_7O3Q/s1600-h/dematint.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SoWiJ9uL2NI/AAAAAAAAAi0/KZa36e_7O3Q/s400/dematint.jpg" alt="" id="BLOGGER_PHOTO_ID_5369876422779984082" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWiAk3F3tI/AAAAAAAAAis/khJvDr2WSx8/s1600-h/leblog.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWiAk3F3tI/AAAAAAAAAis/khJvDr2WSx8/s400/leblog.jpg" alt="" id="BLOGGER_PHOTO_ID_5369876261487632082" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Problématique majeure pour Orange : comment conquérir et<br />fidéliser une cible aussi difficile que les trendsetters, véritables<br />leaders d'opinions et précurseurs en termes de mode i-tech ?<br />En leur proposant une série d'événements appelés FIRST basés<br />sur la rencontre de l'art expérientiel et du design, relayés sur un<br />site aux contributeurs triés sur le volet, afin d'entretenir un buzz<br />favorables à la marque.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4912178215216886676?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-45636081830362356702009-08-14T10:09:00.000-07:002009-08-14T10:22:09.819-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWa3MMXVZI/AAAAAAAAAiE/n8TW5S1J77M/s1600-h/A_Mise_en_situation2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 300px; height: 400px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWa3MMXVZI/AAAAAAAAAiE/n8TW5S1J77M/s400/A_Mise_en_situation2.jpg" alt="" id="BLOGGER_PHOTO_ID_5369868403665753490" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWakgZplxI/AAAAAAAAAh8/-1G-NI9YqH8/s1600-h/annonce+1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWakgZplxI/AAAAAAAAAh8/-1G-NI9YqH8/s400/annonce+1.jpg" alt="" id="BLOGGER_PHOTO_ID_5369868082672670482" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Technikart est le magazine d'opinion culturelle<br />le plus tranchant. Aussi, le brief imposait<br />un discours en relation avec l'esprit de l'annonceur.<br />Ici, deux exemples de campagnes sur une dizaine,<br />plutôt réussies dans leur ensemble : Les Asstickers,<br />concept de guérilla marketing déclinée on line et<br />cette affiche, au discours frondeur.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4563608183036235670?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-78344400734042015892009-08-14T09:58:00.000-07:002009-08-14T10:58:57.792-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWZEwJmSrI/AAAAAAAAAh0/w6PwuOIdmsA/s1600-h/annonce+pp+jeans.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWZEwJmSrI/AAAAAAAAAh0/w6PwuOIdmsA/s400/annonce+pp+jeans.jpg" alt="" id="BLOGGER_PHOTO_ID_5369866437632871090" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SoWYyWMbWhI/AAAAAAAAAhs/P7rGp1K3U1Y/s1600-h/annonce+lee.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 400px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SoWYyWMbWhI/AAAAAAAAAhs/P7rGp1K3U1Y/s400/annonce+lee.jpg" alt="" id="BLOGGER_PHOTO_ID_5369866121427769874" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Appréhender un premier shooting n'est pas chose aisée.<br />Après avoir travaillé sur l'ADN des principales marques<br />de jean's, ces apprentis créatifs se sont improvisés photographes<br />pour réaliser des visuels soignés, en cohérence avec les<br />réelles campagnes analysées.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7834440073404201589?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-28314170335177693262009-08-14T09:38:00.000-07:002009-08-14T09:57:58.592-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWT_yRo4QI/AAAAAAAAAhk/MxX6RVqlH5M/s1600-h/prehome-junknews.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWT_yRo4QI/AAAAAAAAAhk/MxX6RVqlH5M/s400/prehome-junknews.jpg" alt="" id="BLOGGER_PHOTO_ID_5369860854745981186" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWT6OfJFnI/AAAAAAAAAhc/z2tCtKXreA8/s1600-h/page1junknews.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWT6OfJFnI/AAAAAAAAAhc/z2tCtKXreA8/s400/page1junknews.jpg" alt="" id="BLOGGER_PHOTO_ID_5369860759239595634" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWTsUc0tII/AAAAAAAAAhU/ANzxfPLbBTw/s1600-h/page2junknews.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SoWTsUc0tII/AAAAAAAAAhU/ANzxfPLbBTw/s400/page2junknews.jpg" alt="" id="BLOGGER_PHOTO_ID_5369860520322315394" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWThrNxC6I/AAAAAAAAAhM/PTngpm1_1FU/s1600-h/page3junknews.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SoWThrNxC6I/AAAAAAAAAhM/PTngpm1_1FU/s400/page3junknews.jpg" alt="" id="BLOGGER_PHOTO_ID_5369860337454615458" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Comment redimensionner Itélé à l'ère de la désinformation et<br />redonner à cette chaîne d'info continue un rayonnement on line ?<br />En confrontant sur le web la Junk News, concept de chaîne d'info<br />non vérifiée, et Itélé, repositionnée comme étant la source d'info<br />fiable la plus rapide, pardi !<br />Cette campagne cross média ambitieuse illustrant la signature,<br />Itélé, <span style="font-style: italic;">à la pointe de l'info</span>, a su séduire l'annonceur et permettre<br />aux adprentis de gagner leur compet'. Mention spéciale au blog<br />Junk News, dont l'objectif est de rescencer les erreurs ou les<br />approximations liées au traitement de l'info.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2831417033517769326?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-66598788045123799202009-04-05T12:50:00.000-07:002009-04-05T22:55:27.674-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdmY50eJYbI/AAAAAAAAAhE/V2DxjIAQQKI/s1600-h/Image-1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 280px; height: 400px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdmY50eJYbI/AAAAAAAAAhE/V2DxjIAQQKI/s400/Image-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5321452553820004786" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SdkPn8ZsPaI/AAAAAAAAAg0/bmeNu0WEKGI/s1600-h/Pages-de-Nese-Estelle-42.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SdkPn8ZsPaI/AAAAAAAAAg0/bmeNu0WEKGI/s400/Pages-de-Nese-Estelle-42.jpg" alt="" id="BLOGGER_PHOTO_ID_5321301613618150818" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPgrQzIfI/AAAAAAAAAgs/ipHDUGG8Ypw/s1600-h/Laura-Trouiller--Adr.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPgrQzIfI/AAAAAAAAAgs/ipHDUGG8Ypw/s400/Laura-Trouiller--Adr.jpg" alt="" id="BLOGGER_PHOTO_ID_5321301488758366706" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPYZb0yBI/AAAAAAAAAgk/AbhO0lH26IY/s1600-h/FORSALE.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 400px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPYZb0yBI/AAAAAAAAAgk/AbhO0lH26IY/s400/FORSALE.jpg" alt="" id="BLOGGER_PHOTO_ID_5321301346533820434" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPxcGk0EI/AAAAAAAAAg8/P1-r3ppbrbQ/s1600-h/joackimhenein-dausse.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkPxcGk0EI/AAAAAAAAAg8/P1-r3ppbrbQ/s400/joackimhenein-dausse.jpg" alt="" id="BLOGGER_PHOTO_ID_5321301776746729538" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Magnifique hommage à William B. Bernbach,<br />le précurseur de la publicité moderne, et le<br />fondateur de l'agence DDB. L'idée était de<br />créer des annonces dans le plus pur style des<br />60's, afin de plébisciter la mythique<br />Coccinelle de Volkswagen.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6659878804512379920?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com4tag:blogger.com,1999:blog-2003626478297334521.post-22209919952418019992009-04-05T11:45:00.001-07:002009-04-05T12:49:46.693-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdkJU6yZyDI/AAAAAAAAAgc/qcK7mCW3744/s1600-h/Image-1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 281px; height: 400px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdkJU6yZyDI/AAAAAAAAAgc/qcK7mCW3744/s400/Image-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5321294689697646642" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SdkJMmqd7gI/AAAAAAAAAgU/7upyzH0Q5ic/s1600-h/Image-3.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SdkJMmqd7gI/AAAAAAAAAgU/7upyzH0Q5ic/s400/Image-3.jpg" alt="" id="BLOGGER_PHOTO_ID_5321294546856701442" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkJFVYUajI/AAAAAAAAAgM/_O6CFsXXNmg/s1600-h/Image-2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 299px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SdkJFVYUajI/AAAAAAAAAgM/_O6CFsXXNmg/s400/Image-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5321294421958093362" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdkI9_-5aqI/AAAAAAAAAgE/WRwK-urTd8Y/s1600-h/Saintout-Dausse-annoncepre.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 266px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SdkI9_-5aqI/AAAAAAAAAgE/WRwK-urTd8Y/s400/Saintout-Dausse-annoncepre.jpg" alt="" id="BLOGGER_PHOTO_ID_5321294295955237538" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Exercice délicat de décliner une campagne à succès !<br />C'est pourtant le challenge réussi par ces adprentis,<br />qui ont su rebondir sur le concept des campagnes<br />pour Mannix, Club18-30, Bic et Thule, le spécialiste<br />méconnu des galeries de voiture, en les réactualisant<br />de manière remarquable.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2220991995241801999?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-22479403541914681972009-02-22T13:40:00.000-08:002009-02-22T13:59:13.393-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHKouxIsQI/AAAAAAAAAfk/JIJqtXYAYZw/s1600-h/HD+Le+bars-Raguenel+batbit4-3version+cerisola+final.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHKouxIsQI/AAAAAAAAAfk/JIJqtXYAYZw/s400/HD+Le+bars-Raguenel+batbit4-3version+cerisola+final.jpg" alt="" id="BLOGGER_PHOTO_ID_5305744637116854530" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHJjK6KCnI/AAAAAAAAAfc/UpIA9B7SvEE/s1600-h/Affiche-club-DA_math-de-foo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 250px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHJjK6KCnI/AAAAAAAAAfc/UpIA9B7SvEE/s400/Affiche-club-DA_math-de-foo.jpg" alt="" id="BLOGGER_PHOTO_ID_5305743442080041586" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHIsSeFWaI/AAAAAAAAAfU/Y1c-ALXM4gg/s1600-h/BIRMAND-FEDOU-SVAGELSKI.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 250px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHIsSeFWaI/AAAAAAAAAfU/Y1c-ALXM4gg/s400/BIRMAND-FEDOU-SVAGELSKI.jpg" alt="" id="BLOGGER_PHOTO_ID_5305742499216972194" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SaHHvlIbFJI/AAAAAAAAAfE/VQqbiyB5_Uk/s1600-h/jonathan+richy+%26+florian+nguyen.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SaHHvlIbFJI/AAAAAAAAAfE/VQqbiyB5_Uk/s400/jonathan+richy+%26+florian+nguyen.jpg" alt="" id="BLOGGER_PHOTO_ID_5305741456254375058" border="0" /></a>Comme chaque année, le prestigieux Club des Directeurs Artistiques lance son concours auprès des étudiants en graphisme. Cette année, le sujet porte sur la dégradation graphique des identités visuelles...<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2247940354191468197?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-62594470552544041032009-02-22T13:19:00.000-08:002009-02-22T13:38:56.644-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SaHF5Z2mHhI/AAAAAAAAAe0/DvGX9MtnTls/s1600-h/Tombe+-+copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 302px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SaHF5Z2mHhI/AAAAAAAAAe0/DvGX9MtnTls/s400/Tombe+-+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5305739426002247186" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SaHFtE3xNQI/AAAAAAAAAes/AchyYSylwHY/s1600-h/cache_logo3.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SaHFtE3xNQI/AAAAAAAAAes/AchyYSylwHY/s400/cache_logo3.jpg" alt="" id="BLOGGER_PHOTO_ID_5305739214211593474" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHFQexFBwI/AAAAAAAAAek/rqjPSedOFc0/s1600-h/Ung_Hoeltzener_Kedochim_Ro.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHFQexFBwI/AAAAAAAAAek/rqjPSedOFc0/s400/Ung_Hoeltzener_Kedochim_Ro.jpg" alt="" id="BLOGGER_PHOTO_ID_5305738722946647810" border="0" /></a><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHCnTN1yyI/AAAAAAAAAeE/dbC0N2CeLfk/s1600-h/Herrmann_Dumetier1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SaHCnTN1yyI/AAAAAAAAAeE/dbC0N2CeLfk/s400/Herrmann_Dumetier1.jpg" alt="" id="BLOGGER_PHOTO_ID_5305735816448166690" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Suite du Concours du Club des DA<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6259447055254404103?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-29477900041223916722009-02-19T10:42:00.001-08:002009-02-22T13:12:18.527-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SZ2q5DvtbFI/AAAAAAAAAdk/g-8mSOE6uxA/s1600-h/GautierJoackim.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SZ2q5DvtbFI/AAAAAAAAAdk/g-8mSOE6uxA/s400/GautierJoackim.jpg" alt="" id="BLOGGER_PHOTO_ID_5304583833346993234" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SZ2orBfg4nI/AAAAAAAAAdU/WS7FFOXbKFw/s1600-h/khelil-gaullier-laclaverie+final.jpg"><span><span></span></span></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SZ2oZGF1xqI/AAAAAAAAAdM/TZ3sqvzbJEA/s1600-h/LaurentSciamma2+copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 298px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SZ2oZGF1xqI/AAAAAAAAAdM/TZ3sqvzbJEA/s400/LaurentSciamma2+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5304581085197616802" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Ligne créative assez simple pour cette première<br />4X3 made in Adprentis : Canal + est la chaîne de<br />tous les cinémas. Exercice délicat car la réalisation<br />des visuels doit demeurer dans la lignée des<br />annonces précédentes maintes fois récompensées<br />au Club des DA. Clin d'oeil aux Mac Gyver du<br />Packshot, Fauteuil réalisé avec des cure-dents !<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2947790004122391672?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-2250921887205318212008-12-17T11:14:00.001-08:002008-12-17T11:21:39.277-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SUlQGBZjtlI/AAAAAAAAAc4/AnP1oj94uh8/s1600-h/Richy-%26-Nguyen---FRISKIES.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SUlQGBZjtlI/AAAAAAAAAc4/AnP1oj94uh8/s400/Richy-%26-Nguyen---FRISKIES.jpg" alt="" id="BLOGGER_PHOTO_ID_5280840102453687890" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SUlP93yO35I/AAAAAAAAAcw/6q-JepjWxJw/s1600-h/RaguenelRobin.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SUlP93yO35I/AAAAAAAAAcw/6q-JepjWxJw/s400/RaguenelRobin.jpg" alt="" id="BLOGGER_PHOTO_ID_5280839962433871762" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SUlP4crYAaI/AAAAAAAAAco/3QT1G84Ek_g/s1600-h/Malgouyard-%26-Nadifi---fris.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 283px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SUlP4crYAaI/AAAAAAAAAco/3QT1G84Ek_g/s400/Malgouyard-%26-Nadifi---fris.jpg" alt="" id="BLOGGER_PHOTO_ID_5280839869258006946" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Vitality +, l'aliment des chiens en forme, est l'annonceur.<br />Ci-dessus, des annonces qui exploitent l'exagération avec<br />humour. Mention spéciale à l'exécution, d'autant plus<br />remarquable qu'il s'agissait là de l'une de leurs premières<br />campagnes.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-225092188720531821?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com3tag:blogger.com,1999:blog-2003626478297334521.post-19804277732053538832008-12-17T10:40:00.001-08:002008-12-17T11:05:33.375-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SUlNQV0xlhI/AAAAAAAAAcg/O63skv2dU74/s1600-h/frot-jill-greenberg.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 307px; height: 400px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SUlNQV0xlhI/AAAAAAAAAcg/O63skv2dU74/s400/frot-jill-greenberg.jpg" alt="" id="BLOGGER_PHOTO_ID_5280836981200360978" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SUlNGXV5LVI/AAAAAAAAAcY/cL4cKYOw23g/s1600-h/Caliman.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SUlNGXV5LVI/AAAAAAAAAcY/cL4cKYOw23g/s400/Caliman.jpg" alt="" id="BLOGGER_PHOTO_ID_5280836809809014098" border="0" /></a><br /><div style="text-align: left;"><br /></div><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Le journal Métro souhaitait mettre en avant en affichage<br />la diversité de son lectorat. Mission réussie avec ces deux<br />annonces : l'une reprend un célèbre cliché de Jill Greenberg<br />dont le site <a href="http://www.manipulator.com/">http://www.manipulator.com/</a> expose tout le<br />talent et la seconde exploite de manière maligne le support<br />auquel la pub est destinée.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-1980427773205353883?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-72129123844539595492008-11-19T14:40:00.000-08:002008-11-19T14:58:37.249-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSXrHJuCqI/AAAAAAAAAb4/c7Z0XmscpWc/s1600-h/PekicAleksandra03+copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 249px; height: 175px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSXrHJuCqI/AAAAAAAAAb4/c7Z0XmscpWc/s320/PekicAleksandra03+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5270504230840306338" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSXC-Mrk4I/AAAAAAAAAbw/32us7lflP8U/s1600-h/head+shoulders+copie.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 226px; height: 320px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSXC-Mrk4I/AAAAAAAAAbw/32us7lflP8U/s320/head+shoulders+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5270503541242041218" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SSSWAblsXWI/AAAAAAAAAbo/rmUZiOulmPA/s1600-h/annonce-pgo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 226px; height: 320px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SSSWAblsXWI/AAAAAAAAAbo/rmUZiOulmPA/s320/annonce-pgo.jpg" alt="" id="BLOGGER_PHOTO_ID_5270502398080343394" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Le saut créatif peut s'effectuer quand le message<br />à faire passer distingue le service ou le produit<br />de manière forte. Ces trois presses mettent<br />en scène trois annonceurs bien différents mais<br />une même approche créative sur un bénéfice clair<br />et défini. La direction artistique et l'exécution<br />sont à chaque fois de grande qualité. Bill Bernbach,<br />père de la publicité moderne, aurait sûrement<br />apprécié ces travaux.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7212912384453959549?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-59076643104877452172008-11-19T14:07:00.000-08:002008-11-19T14:56:36.628-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSTcqAwxhI/AAAAAAAAAbg/Tb8FmjzZnVo/s1600-h/muratoreberrut%282%29.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 226px; height: 320px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSTcqAwxhI/AAAAAAAAAbg/Tb8FmjzZnVo/s320/muratoreberrut%282%29.jpg" alt="" id="BLOGGER_PHOTO_ID_5270499584453428754" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSPjszQwEI/AAAAAAAAAbY/9wRH7ib8PFY/s1600-h/eurostar.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 226px; height: 320px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SSSPjszQwEI/AAAAAAAAAbY/9wRH7ib8PFY/s320/eurostar.jpg" alt="" id="BLOGGER_PHOTO_ID_5270495307414683714" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Deux annonces aux atouts bien différents qui rendent hommage<br />à la saga Eurostar made in Leg : le Prince Charles sortant du<br />chapeau à l'humour so british et le Rosbif à la direction artistique<br />soignée, stylisme et rendu impeccable.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5907664310487745217?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-39167620297513121912008-11-04T07:19:00.001-08:002008-11-04T07:41:28.023-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SRBsLcNNchI/AAAAAAAAAVE/ANC3zZCmabk/s1600-h/pubbienne.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 226px; height: 320px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SRBsLcNNchI/AAAAAAAAAVE/ANC3zZCmabk/s320/pubbienne.jpg" alt="" id="BLOGGER_PHOTO_ID_5264826908202070546" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SRBsB2mjOBI/AAAAAAAAAU8/i3XCctwNBgs/s1600-h/Image+1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 224px; height: 320px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SRBsB2mjOBI/AAAAAAAAAU8/i3XCctwNBgs/s320/Image+1.jpg" alt="" id="BLOGGER_PHOTO_ID_5264826743488985106" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SRBr5Xte-oI/AAAAAAAAAU0/o_y23r4etpo/s1600-h/pauline+guerrier.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 227px; height: 320px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SRBr5Xte-oI/AAAAAAAAAU0/o_y23r4etpo/s320/pauline+guerrier.png" alt="" id="BLOGGER_PHOTO_ID_5264826597757614722" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><div style="text-align: left;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Exercice toujours délicat de conceptualiser sur des aliments pour<br />animaux. Décalages par exagération sur l'ensemble de ces annonces,<br />à l'exécution soignée. Des annonces au poil, quoi.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-3916762029751312191?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-6128039968813544232008-11-03T21:35:00.000-08:002008-11-05T13:53:42.796-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ_hLhcINUI/AAAAAAAAAUM/_UPgY11qjfA/s1600-h/prehomepage.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 215px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ_hLhcINUI/AAAAAAAAAUM/_UPgY11qjfA/s320/prehomepage.jpg" alt="" id="BLOGGER_PHOTO_ID_5264674077490558274" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ_g_iNE72I/AAAAAAAAAUE/hZUJ0BpLr_c/s1600-h/homepage.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 215px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ_g_iNE72I/AAAAAAAAAUE/hZUJ0BpLr_c/s320/homepage.jpg" alt="" id="BLOGGER_PHOTO_ID_5264673871537434466" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ_gx2zCM7I/AAAAAAAAAT8/0xbYiPDb3Ew/s1600-h/boutiqueenligne.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 215px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ_gx2zCM7I/AAAAAAAAAT8/0xbYiPDb3Ew/s320/boutiqueenligne.jpg" alt="" id="BLOGGER_PHOTO_ID_5264673636547179442" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SQ_goCoTZNI/AAAAAAAAAT0/gH0uRNmEzXc/s1600-h/atelier.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 215px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SQ_goCoTZNI/AAAAAAAAAT0/gH0uRNmEzXc/s320/atelier.jpg" alt="" id="BLOGGER_PHOTO_ID_5264673467924702418" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ_f3JB9LFI/AAAAAAAAATk/swpTtjpOnbQ/s1600-h/gabarit-bioken.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 215px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ_f3JB9LFI/AAAAAAAAATk/swpTtjpOnbQ/s320/gabarit-bioken.jpg" alt="" id="BLOGGER_PHOTO_ID_5264672627829320786" border="0" /></a><br />Concevoir un site internet qui puisse aussi devenir<br />la boutique en ligne de ce créateur réputé était le<br />défi imposé par le brief. Pensé et réalisé en commun<br />mais défendu par les adprentis lors de la présentation<br />au client, ce beau projet reprend les thèmes du<br />"déjeuner sur l'herbe", tableau d'Édouard Manet,<br />datant de 1862-1863, l'inspiration de Ken Okada<br />pour sa nouvelle collection.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-612803996881354423?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-10123640454338910662008-11-03T10:54:00.000-08:002008-11-03T11:05:15.004-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ9Ko3Cng2I/AAAAAAAAATM/Ek1qbmlSH7w/s1600-h/PekicAleksandra12+copie.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 226px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ9Ko3Cng2I/AAAAAAAAATM/Ek1qbmlSH7w/s320/PekicAleksandra12+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5264508555249550178" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ9Jvr2sxKI/AAAAAAAAATE/T0fYhWqzKQY/s1600-h/Sport.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 224px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SQ9Jvr2sxKI/AAAAAAAAATE/T0fYhWqzKQY/s320/Sport.jpg" alt="" id="BLOGGER_PHOTO_ID_5264507572994229410" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9Jfx3uHjI/AAAAAAAAAS8/DOJszN6l3wE/s1600-h/Sport-Campagne.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 226px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9Jfx3uHjI/AAAAAAAAAS8/DOJszN6l3wE/s320/Sport-Campagne.jpg" alt="" id="BLOGGER_PHOTO_ID_5264507299731217970" border="0" /></a>Le magazine Sport cherche à se ré-approprier le métro parisien<br />dans une campagne tactique du plus bel effet. Un bon exercice<br />de conception, dont les formulations créatives variées, décalage<br />par le visuel ou par l'accroche, s'avèrent efficaces.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-1012364045433891066?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-74507967475924694092008-11-03T10:41:00.000-08:002008-11-03T10:53:36.355-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9G_tjb6NI/AAAAAAAAASs/VhyireRdNOg/s1600-h/Gruyer%26Gu%C3%A9nant+01.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 226px; height: 320px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9G_tjb6NI/AAAAAAAAASs/VhyireRdNOg/s320/Gruyer%26Gu%C3%A9nant+01.jpg" alt="" id="BLOGGER_PHOTO_ID_5264504549793327314" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9Gzg4rkOI/AAAAAAAAASk/_wt1MVm1tYU/s1600-h/vidalebellecarricaburu.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 228px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SQ9Gzg4rkOI/AAAAAAAAASk/_wt1MVm1tYU/s400/vidalebellecarricaburu.jpg" alt="" id="BLOGGER_PHOTO_ID_5264504340234342626" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SQ9GVkPC9RI/AAAAAAAAASU/Lbr0auKR1k0/s1600-h/Axe+Amina+Zakani+Narguesse+Razavi+Nazer+Laure+Araque+Goy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 213px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SQ9GVkPC9RI/AAAAAAAAASU/Lbr0auKR1k0/s400/Axe+Amina+Zakani+Narguesse+Razavi+Nazer+Laure+Araque+Goy.jpg" alt="" id="BLOGGER_PHOTO_ID_5264503825737381138" border="0" /></a>Bel exercice de prise de vue pour les déodorants Axe.<br />Si la conception est plutôt classique, la mise en scène<br />et le traitement graphique des visuels, réalisés par les<br />adprentis eux-mêmes (dont deux dans des conditions<br />difficiles dans le métro à une heure avancée de la nuit),<br />sont d'un très bon niveau. Anecdotes de shooting assurées !<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7450796747592469409?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-64965636348927830802008-10-09T14:01:00.000-07:002008-10-09T14:14:50.018-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SO5z-vjP-nI/AAAAAAAAAR0/lM3FNgVF-DQ/s1600-h/quies-plume1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SO5z-vjP-nI/AAAAAAAAAR0/lM3FNgVF-DQ/s320/quies-plume1.jpg" alt="" id="BLOGGER_PHOTO_ID_5255265336941345394" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SO5z0ZLgS3I/AAAAAAAAARs/MK95ul3POfs/s1600-h/quies1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SO5z0ZLgS3I/AAAAAAAAARs/MK95ul3POfs/s320/quies1.jpg" alt="" id="BLOGGER_PHOTO_ID_5255265159137479538" border="0" /></a><br /><div style="text-align: left;"><br /></div><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><div style="text-align: left;">Un sujet conçu par l'immense Michel Prestat, qui souligne<br />cette question récurrente du créatif angoissé : comment<br />être étonnant alors que tout a été dit sur ce produit ?<br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6496563634892783080?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-48071223874142873182008-10-08T08:32:00.000-07:002008-10-09T14:24:03.473-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SO51J6UgPzI/AAAAAAAAASM/1kLgaU6XVgk/s1600-h/Potdefleur.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SO51J6UgPzI/AAAAAAAAASM/1kLgaU6XVgk/s320/Potdefleur.jpg" alt="" id="BLOGGER_PHOTO_ID_5255266628322475826" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/SO51BLhgNrI/AAAAAAAAASE/A0UXoURFIhM/s1600-h/Podbanane.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/SO51BLhgNrI/AAAAAAAAASE/A0UXoURFIhM/s320/Podbanane.jpg" alt="" id="BLOGGER_PHOTO_ID_5255266478321579698" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/SO50uDVroOI/AAAAAAAAAR8/kf5FUwBi3RI/s1600-h/tromploeil2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/SO50uDVroOI/AAAAAAAAAR8/kf5FUwBi3RI/s320/tromploeil2.jpg" alt="" id="BLOGGER_PHOTO_ID_5255266149706997986" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Pas évident de réveiller une belle endormie comme la marque<br />Synthol, le spécialiste oublié des petites coupures, douleurs,<br />gingivites et autres petites inflammations. L'idée toute simple<br />consiste à valoriser cet insight en démontrant que le quotidien<br />regorge de pièges de toutes sortes. Une formulation créative<br />toute simple et efficace, à la signature maligne qui décline<br />habilement son propos par le trompe l'oeil en guérilla marketing.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4807122387414287318?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-49784869443875850232008-04-17T10:33:00.001-07:002008-10-09T14:24:35.568-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/SAeMys9SHkI/AAAAAAAAAN8/hdamj5bCYqs/s1600-h/place+nogu+3.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/SAeMys9SHkI/AAAAAAAAAN8/hdamj5bCYqs/s320/place+nogu+3.jpg" alt="" id="BLOGGER_PHOTO_ID_5190271898257333826" border="0" /></a><br /><br />Après avoir étudié l'ADN des principales marques<br />de jeans, certains étudiants devaient concevoir une<br />campagne on line et tactique (voir ci-dessus, G-star) et une<br />campagne presse de trois annonces. Mention spéciale<br />aux petits 2ème année communication qui ont su<br />habilement gérer leurs premières prises de vue, dont<br />les meilleurs clichés sont exposés plus bas.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SAeK789SHfI/AAAAAAAAANU/FEp2A0pnS94/s1600-h/repassage+copie.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SAeK789SHfI/AAAAAAAAANU/FEp2A0pnS94/s320/repassage+copie.jpg" alt="" id="BLOGGER_PHOTO_ID_5190269858147868146" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/SAeKu89SHeI/AAAAAAAAANM/gpPBjd3i_WE/s1600-h/chamb+2.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/SAeKu89SHeI/AAAAAAAAANM/gpPBjd3i_WE/s320/chamb+2.jpg" alt="" id="BLOGGER_PHOTO_ID_5190269634809568738" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4978486944387585023?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-33323696399894114292008-04-09T10:42:00.000-07:002008-04-17T10:32:40.305-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R_0EZinJ4ZI/AAAAAAAAANE/P-EZSXeIxHk/s1600-h/Final+-+Affiche+A4.jpg"><img style="cursor: pointer; width: 223px; height: 315px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R_0EZinJ4ZI/AAAAAAAAANE/P-EZSXeIxHk/s320/Final+-+Affiche+A4.jpg" alt="" id="BLOGGER_PHOTO_ID_5187307182634951058" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R_0D1inJ4YI/AAAAAAAAAM8/hXoyCfqP_pA/s1600-h/Pub+-+Finale+copy.jpg"><img style="cursor: pointer; width: 224px; height: 281px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R_0D1inJ4YI/AAAAAAAAAM8/hXoyCfqP_pA/s320/Pub+-+Finale+copy.jpg" alt="" id="BLOGGER_PHOTO_ID_5187306564159660418" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R_0DMCnJ4XI/AAAAAAAAAM0/uGLsYxGZE0M/s1600-h/affiche.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R_0DMCnJ4XI/AAAAAAAAAM0/uGLsYxGZE0M/s320/affiche.jpg" alt="" id="BLOGGER_PHOTO_ID_5187305851195089266" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R_0CqCnJ4WI/AAAAAAAAAMs/PlmiDwr78MA/s1600-h/Image+1.jpg"><img style="cursor: pointer; width: 227px; height: 144px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R_0CqCnJ4WI/AAAAAAAAAMs/PlmiDwr78MA/s320/Image+1.jpg" alt="" id="BLOGGER_PHOTO_ID_5187305267079536994" border="0" /></a><br />Bravo à ces jeunes adprentis de 2ème<br />année qui ont su remarquablement<br />exploiter la veine créative de la prochaine<br />exposition Gainsbourg à la cité de la musique.<br />Le brief consistait à proposer une affiche,<br />une annonce presse, un site internet, ainsi<br />qu'une déclinaison graphique sur la billetterie<br />et la signalétique de l'exposition, et tout cela,<br />en moins de quatre jours !<br />Ci-dessus, une sélection pêle-mêle des<br />meilleurs rendus.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-3332369639989411429?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-36471827912048389702008-02-26T10:18:00.000-08:002008-04-18T09:54:57.706-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/R8Ra1K2F5II/AAAAAAAAAMU/2HhsHmt-YQY/s1600-h/logo_clubad_136.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/R8Ra1K2F5II/AAAAAAAAAMU/2HhsHmt-YQY/s320/logo_clubad_136.jpg" alt="" id="BLOGGER_PHOTO_ID_5171358141618971778" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8Raua2F5HI/AAAAAAAAAMM/mPSw-tz8PFg/s1600-h/ils1.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8Raua2F5HI/AAAAAAAAAMM/mPSw-tz8PFg/s320/ils1.jpg" alt="" id="BLOGGER_PHOTO_ID_5171358025654854770" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R8RaN62F5FI/AAAAAAAAAL8/1yH6ZI2QkqQ/s1600-h/ils2.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R8RaN62F5FI/AAAAAAAAAL8/1yH6ZI2QkqQ/s320/ils2.jpg" alt="" id="BLOGGER_PHOTO_ID_5171357467309106258" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RZya2F5EI/AAAAAAAAAL0/WNaZKIPrwnw/s1600-h/pak.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RZya2F5EI/AAAAAAAAAL0/WNaZKIPrwnw/s320/pak.jpg" alt="" id="BLOGGER_PHOTO_ID_5171356994862703682" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RZYa2F5DI/AAAAAAAAALs/5VnYErt89FA/s1600-h/sauver.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RZYa2F5DI/AAAAAAAAALs/5VnYErt89FA/s320/sauver.jpg" alt="" id="BLOGGER_PHOTO_ID_5171356548186104882" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/R8RYxq2F5CI/AAAAAAAAALk/TFzQ01x_yKc/s1600-h/hum.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/R8RYxq2F5CI/AAAAAAAAALk/TFzQ01x_yKc/s320/hum.jpg" alt="" id="BLOGGER_PHOTO_ID_5171355882466173986" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RYQa2F5BI/AAAAAAAAALc/YeC7sX9V9kg/s1600-h/Image+8.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R8RYQa2F5BI/AAAAAAAAALc/YeC7sX9V9kg/s320/Image+8.jpg" alt="" id="BLOGGER_PHOTO_ID_5171355311235523602" border="0" /></a><br />Cette année, le concours catégorie étudiants du<br />Club des Directeurs Artistiques avait pour sujet<br />la presse quotidienne payante et sa perte de lectorat.<br />Une campagne on line était donc demandée, qui<br />illustre la ligne créative "Rien ne remplace la presse<br />quotidienne." Voici une sélection de sites de mes<br />étudiants, remarquables par leurs concepts et<br />par la qualité de leur exécution. A noter que<br />le site reportdeath se classe troisième du concours<br />cette année.<br /><a href="http://www.ilssontdejaparminous.com/">www.ilssontdejaparminous.com</a><br /><a href="http://www.paklemballage.com/">www.paklemballage.com</a><br /><a href="http://www.sauverlapresse.com/">www.sauverlapresse.com</a><br /><a href="http://www.hummpayercestbon.com/">www.hummpayercestbon.com</a><br /><a href="http://www.reportdeath.com/">www.reportdeath.com</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-3647182791204838970?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-73607075544942044942007-12-12T09:13:00.000-08:002007-12-12T09:27:55.956-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R2AZP3HVibI/AAAAAAAAALU/Ipgv_nXoYoQ/s1600-h/kiminori-SUZUKI-kleber.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R2AZP3HVibI/AAAAAAAAALU/Ipgv_nXoYoQ/s320/kiminori-SUZUKI-kleber.jpg" alt="" id="BLOGGER_PHOTO_ID_5143138534740560306" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/R2AZIHHViaI/AAAAAAAAALM/1dgT3r6vtLU/s1600-h/kleber_victor_mutel.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/R2AZIHHViaI/AAAAAAAAALM/1dgT3r6vtLU/s320/kleber_victor_mutel.jpg" alt="" id="BLOGGER_PHOTO_ID_5143138401596574114" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R2AY83HViZI/AAAAAAAAALE/QuGqgusDIyU/s1600-h/printneptune2.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R2AY83HViZI/AAAAAAAAALE/QuGqgusDIyU/s320/printneptune2.jpg" alt="" id="BLOGGER_PHOTO_ID_5143138208323045778" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R2AYwXHViYI/AAAAAAAAAK8/fe2UYktOUO8/s1600-h/kleber-atlantide.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R2AYwXHViYI/AAAAAAAAAK8/fe2UYktOUO8/s320/kleber-atlantide.jpg" alt="" id="BLOGGER_PHOTO_ID_5143137993574680962" border="0" /></a><br />Pour Kleber, la ligne créative consistait<br />à illustrer le bénéfice produit de ces pneus<br />empêchant tout aquaplanning. Les quatre<br />annonces présentées ont pris des partis pris<br />conceptuels différents mais ont en commun<br />un même souci de réalisation.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7360707554494204494?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-24792826428292523982007-11-30T14:32:00.001-08:002007-12-03T09:15:18.264-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/R1Q5k3HViXI/AAAAAAAAAK0/RES46E4Rf2M/s1600-R/Surf9.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/R1Q5k3HViXI/AAAAAAAAAK0/iFhIruy3kwU/s320/Surf9.jpg" alt="" id="BLOGGER_PHOTO_ID_5139796380169374066" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CQYXHViVI/AAAAAAAAAKk/ljo6KA9qMBk/s1600-R/Surf7.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CQYXHViVI/AAAAAAAAAKk/LLlHfCsGKY8/s320/Surf7.jpg" alt="" id="BLOGGER_PHOTO_ID_5138765923025783122" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CQFXHViUI/AAAAAAAAAKc/It3yuuSuOdA/s1600-R/Surf5.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CQFXHViUI/AAAAAAAAAKc/_JlLFMbkTSA/s320/Surf5.jpg" alt="" id="BLOGGER_PHOTO_ID_5138765596608268610" border="0" /></a><br />La Surf Rider Fundation est une association<br />qui communique assez régulièrement de<br />manière créative, ce qui est une bonne<br />opportunité pour les adprentis de<br />s'essayer au décalage publicitaire<br />sur annonce presse.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2479282642829252398?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-83145361309153645302007-11-30T14:07:00.001-08:002007-11-30T14:29:39.160-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/R1CNYnHViSI/AAAAAAAAAKQ/ER0jUfUOX8Y/s1600-R/Spontex1.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/R1CNYnHViSI/AAAAAAAAAKQ/bZ5yvCdqzfg/s320/Spontex1.jpg" alt="" id="BLOGGER_PHOTO_ID_5138762628785867042" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CNKXHViRI/AAAAAAAAAKI/pnmTZNCf-Q4/s1600-R/bob-r%C3%A9bou2.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/R1CNKXHViRI/AAAAAAAAAKI/vgxw-YaYJ-8/s320/bob-r%C3%A9bou2.jpg" alt="" id="BLOGGER_PHOTO_ID_5138762383972731154" border="0" /></a><br />Un bel exercice de conception sur un<br />insight produit classique pour une<br />éponge de maison.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8314536130915364530?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-71779785740281298942007-11-09T14:03:00.000-08:002007-11-11T06:55:31.647-08:00Attention, voici le petit bijou d'une équipe<br />d'étudiants motivée qui, pour son premier<br />coup d'essai en spot viral, détourne avec<br />malice un classique du cinéma américain.<br />Mention spéciale pour le montage ralenti<br />et l'emploi du noir&amp;blanc, qui rend plus<br />réaliste la mise en scène.<br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-178a615f87b99584" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v11.nonxt7.googlevideo.com/videoplayback?id%3D178a615f87b99584%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D55651751DA747B6BC97474A07F0549F67527F495.4F4395721D464D8512B44F8FA828CBF89C7928B8%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D178a615f87b99584%26offsetms%3D5000%26itag%3Dw160%26sigh%3DNxbKsfoT_-B0QffLh7ibljxo60Y&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v11.nonxt7.googlevideo.com/videoplayback?id%3D178a615f87b99584%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D55651751DA747B6BC97474A07F0549F67527F495.4F4395721D464D8512B44F8FA828CBF89C7928B8%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D178a615f87b99584%26offsetms%3D5000%26itag%3Dw160%26sigh%3DNxbKsfoT_-B0QffLh7ibljxo60Y&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7177978574028129894?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-51430482815365779432007-11-09T13:39:00.001-08:002007-11-09T13:57:48.340-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/RzTXxMFb5hI/AAAAAAAAAKA/I1NAw4Lq2n0/s1600-h/annoncepresse3.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/RzTXxMFb5hI/AAAAAAAAAKA/I1NAw4Lq2n0/s320/annoncepresse3.jpg" alt="" id="BLOGGER_PHOTO_ID_5130963115539424786" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/RzTXm8Fb5gI/AAAAAAAAAJ4/OWLzETgBrCg/s1600-h/pub_annonce3.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/RzTXm8Fb5gI/AAAAAAAAAJ4/OWLzETgBrCg/s320/pub_annonce3.jpg" alt="" id="BLOGGER_PHOTO_ID_5130962939445765634" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RzTXccFb5fI/AAAAAAAAAJw/dFOPxT4flfU/s1600-h/pub_annonce1_abrisbus.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RzTXccFb5fI/AAAAAAAAAJw/dFOPxT4flfU/s320/pub_annonce1_abrisbus.jpg" alt="" id="BLOGGER_PHOTO_ID_5130962759057139186" border="0" /></a><br />Cette campagne réussie est avant tout la<br />preuve qu'un concept simple peut être<br />magnifié par une photo maîtrisée et<br />une DA appliquée.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5143048281536577943?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-1322153088113896672007-10-05T12:07:00.000-07:002007-10-05T12:41:30.327-07:00Il y a deux ans, les étudiants de 4ème année d'une<br />école de communication réputée devaient, pour<br />le magazine gratuit Sport, concevoir et réaliser<br />des spots viraux à destination des 18-25 ans.<br />Avec mon complice Pascal Ventax, réalisateur,<br />nous dûmes passer parfois derrière la caméra<br />pour respecter le timing, et diriger les étudiants<br />pour jouer la comédie, assurer quelques cascades,<br />ou maintenir une exigence technique. Mention<br />spéciale à la grand-mère du troisième spot, très<br />à l'aise sur le tournage même par un froid<br />de canard !<br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-c8af429a61e86556" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" 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value="flvurl=http://v1.nonxt2.googlevideo.com/videoplayback?id%3D37ecd9bd0e22e6c4%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D488381D2E51A1D383F23E6957EBCA0794E50E3BD.FE94B0CC60507507157A70299A69E61CD6FF28C%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D37ecd9bd0e22e6c4%26offsetms%3D5000%26itag%3Dw160%26sigh%3DO0Fr3yASQ4LGa0VX3M0-VPypwxg&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v1.nonxt2.googlevideo.com/videoplayback?id%3D37ecd9bd0e22e6c4%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D488381D2E51A1D383F23E6957EBCA0794E50E3BD.FE94B0CC60507507157A70299A69E61CD6FF28C%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D37ecd9bd0e22e6c4%26offsetms%3D5000%26itag%3Dw160%26sigh%3DO0Fr3yASQ4LGa0VX3M0-VPypwxg&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-132215308811389667?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-52222782491180554392007-10-04T11:21:00.001-07:002007-10-04T11:41:36.911-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwUwP5yXjBI/AAAAAAAAAIw/jlZYYoDu-cw/s1600-h/mines-colombel-gondart.jpg"><img style="cursor: pointer; width: 349px; height: 246px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwUwP5yXjBI/AAAAAAAAAIw/jlZYYoDu-cw/s320/mines-colombel-gondart.jpg" alt="" id="BLOGGER_PHOTO_ID_5117549601344687122" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwUvSJyXi9I/AAAAAAAAAIQ/sW9a-z7Ux64/s1600-h/IMG_3879.JPG"><img style="cursor: pointer; width: 347px; height: 260px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwUvSJyXi9I/AAAAAAAAAIQ/sW9a-z7Ux64/s320/IMG_3879.JPG" alt="" id="BLOGGER_PHOTO_ID_5117548540487764946" border="0" /></a><br />Quand on est une grande cause, la guérilla urbaine est une<br />bonne solution pour faire parler de soi : détourner du<br />mobilier urbain (ici le trottoir pour Handicap International<br />ou les sacs poubelles municipaux pour Greenpeace)<br />permettra à ces associations de générer suffisamment de<br />buzz médiatique, à l'instar de AIDS et son fameux<br />préservatif sur l'obélisque de la Concorde.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5222278249118055439?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-73759170740735270472007-10-03T08:23:00.001-07:002007-10-04T11:43:46.606-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO0bJyXi0I/AAAAAAAAAHI/Bm-sw4Voolw/s1600-h/rouge+citroen.jpg"><img style="cursor: pointer; width: 267px; height: 374px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO0bJyXi0I/AAAAAAAAAHI/Bm-sw4Voolw/s320/rouge+citroen.jpg" alt="" id="BLOGGER_PHOTO_ID_5117131980199660354" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO0TJyXizI/AAAAAAAAAHA/Rl0LrbAjBpc/s1600-h/citroen+ovni.jpg"><img style="cursor: pointer; width: 266px; height: 373px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO0TJyXizI/AAAAAAAAAHA/Rl0LrbAjBpc/s320/citroen+ovni.jpg" alt="" id="BLOGGER_PHOTO_ID_5117131842760706866" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwO0NZyXiyI/AAAAAAAAAG4/_eqeEWFytQg/s1600-h/calcul+citroen.jpg"><img style="cursor: pointer; width: 266px; height: 371px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwO0NZyXiyI/AAAAAAAAAG4/_eqeEWFytQg/s320/calcul+citroen.jpg" alt="" id="BLOGGER_PHOTO_ID_5117131743976459042" border="0" /></a><br />Il s'agit d'un brief classique en agence de pub<br />donné aux créatifs juniors : concevoir un one-shot<br />pour mettre en avant la performance d'un sportif<br />sponsorisé par une grande marque. Ici, la célèbre<br />marque aux chevrons s'apprête à communiquer<br />dans <span style="font-style: italic;">L'Equipe </span>pour féliciter Sébastien Loeb de son<br />nouveau titre.<span style="font-style: italic;"><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7375917074073527047?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-76262340659004546112007-10-03T04:43:00.000-07:002007-10-03T04:52:02.357-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/RwOB65yXixI/AAAAAAAAAGw/7yfyuKKOZoI/s1600-h/logo_clubad_136.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/RwOB65yXixI/AAAAAAAAAGw/7yfyuKKOZoI/s320/logo_clubad_136.jpg" alt="" id="BLOGGER_PHOTO_ID_5117076450567490322" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOB1pyXiwI/AAAAAAAAAGo/h9AiGE-5THk/s1600-h/lesavoirestunearme_410.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOB1pyXiwI/AAAAAAAAAGo/h9AiGE-5THk/s320/lesavoirestunearme_410.jpg" alt="" id="BLOGGER_PHOTO_ID_5117076360373177090" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/RwOBv5yXivI/AAAAAAAAAGg/pIcVgntuniM/s1600-h/mathmatiques_410.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/RwOBv5yXivI/AAAAAAAAAGg/pIcVgntuniM/s320/mathmatiques_410.jpg" alt="" id="BLOGGER_PHOTO_ID_5117076261588929266" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOBppyXiuI/AAAAAAAAAGY/Y-KUpHPJ8f4/s1600-h/educationsexuelle_410.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOBppyXiuI/AAAAAAAAAGY/Y-KUpHPJ8f4/s320/educationsexuelle_410.jpg" alt="" id="BLOGGER_PHOTO_ID_5117076154214746850" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOBkpyXitI/AAAAAAAAAGQ/7Tqfiz67G-E/s1600-h/artsplastiques_410.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwOBkpyXitI/AAAAAAAAAGQ/7Tqfiz67G-E/s320/artsplastiques_410.jpg" alt="" id="BLOGGER_PHOTO_ID_5117076068315400914" border="0" /></a><br /><p class="MsoNormal">Depuis 38 ans, le club a pour objectif de refléter la publicité<br />dans ce qu'elle a de meilleur, et d'encourager la création.<br />Pour ce faire, la première tâche consiste à réunir les<br />campagnes de l'année, les faire juger par un jury de créatifs<br />élus, et à établir un palmarès annuel. Ensuite, les travaux<br />sont exposés, puis publiés dans un annuaire citant les noms<br />de leurs auteurs.<br />Depuis trois ans maintenant, je fais participer mes étudiants<br />à ce concours en incluant le concours du club dans mon<br />contenu pédagogique afin qu'ils puissent non seulement<br />concevoir mais aussi hausser leur niveau de réalisation,<br />paramètre important pour figurer au palmarès.<br />Ci-dessus, les campagnes retenues par le Club cette année<br />et supervisées par mes soins.<br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7626234065900454611?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-62281864912417733002007-10-03T01:17:00.000-07:002007-10-03T01:45:29.855-07:00Mars communique sur sa signature "Mars et ça repart"<br />depuis quelque temps déjà et la problématique posée aux<br />étudiants consistait à concevoir puis réaliser des spots<br />internet plus proches des 15-25 ans en reprenant cette<br />signature. Douze spots de 30 secondes seront réalisés<br />en moins de trois semaines grâce à une logistique idéale<br />(merci Mireille), et une vraie réussite pédagogique.<br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-ecc44a7fb79c341f" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v19.nonxt3.googlevideo.com/videoplayback?id%3Decc44a7fb79c341f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D29AD83F668399E4EA901D31C2AD8F3BC99481BBA.3E2544BE527172A9DBE14F1732E813EC3B2393E0%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Decc44a7fb79c341f%26offsetms%3D5000%26itag%3Dw160%26sigh%3DnUZ-RP5pK_5reK0qBMajn1po1T8&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v19.nonxt3.googlevideo.com/videoplayback?id%3Decc44a7fb79c341f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D29AD83F668399E4EA901D31C2AD8F3BC99481BBA.3E2544BE527172A9DBE14F1732E813EC3B2393E0%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Decc44a7fb79c341f%26offsetms%3D5000%26itag%3Dw160%26sigh%3DnUZ-RP5pK_5reK0qBMajn1po1T8&autoplay=0&ps=blogger"allowFullScreen="true" /></object><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-90ea2aeb66a65c33" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v5.nonxt3.googlevideo.com/videoplayback?id%3D90ea2aeb66a65c33%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D4F5F9D76BBCD9F112BF71F41939DDF37A45521BF.15C24CC6BBD2183A2B11774481178DF78033F916%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D90ea2aeb66a65c33%26offsetms%3D5000%26itag%3Dw160%26sigh%3DE0FrWb1a_mMJXYthna9kqbluLYs&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v5.nonxt3.googlevideo.com/videoplayback?id%3D90ea2aeb66a65c33%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D4F5F9D76BBCD9F112BF71F41939DDF37A45521BF.15C24CC6BBD2183A2B11774481178DF78033F916%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D90ea2aeb66a65c33%26offsetms%3D5000%26itag%3Dw160%26sigh%3DE0FrWb1a_mMJXYthna9kqbluLYs&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6228186491241773300?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-20275041491673145352007-09-29T05:08:00.000-07:002007-10-04T11:46:15.047-07:00Rendez-vous sur <a href="http://www.felicityking.com/">Felicityking.com</a> pour apprécier<br />notre travail pour le concours de court-métrage<br />publicitaire Renault Clio.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv5Ae-63f_I/AAAAAAAAAGA/lmZRchraoyo/s1600-h/affiche_felicity01.jpg"><img style="cursor: pointer; width: 319px; height: 451px;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv5Ae-63f_I/AAAAAAAAAGA/lmZRchraoyo/s320/affiche_felicity01.jpg" alt="" id="BLOGGER_PHOTO_ID_5115597127769620466" border="0" /></a><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-daaccb5c69d8d6cb" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v18.nonxt4.googlevideo.com/videoplayback?id%3Ddaaccb5c69d8d6cb%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D551446B332DAEEFDD236B988CD128D45FD01C94.1336C9D2432DFA26F125271D3B9595705148F6F1%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Ddaaccb5c69d8d6cb%26offsetms%3D5000%26itag%3Dw160%26sigh%3DCKcuSTNHcbdas3KoNwsDDKqCXU8&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v18.nonxt4.googlevideo.com/videoplayback?id%3Ddaaccb5c69d8d6cb%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D551446B332DAEEFDD236B988CD128D45FD01C94.1336C9D2432DFA26F125271D3B9595705148F6F1%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Ddaaccb5c69d8d6cb%26offsetms%3D5000%26itag%3Dw160%26sigh%3DCKcuSTNHcbdas3KoNwsDDKqCXU8&autoplay=0&ps=blogger"allowFullScreen="true" /></object><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwIaSpyXisI/AAAAAAAAAGI/cvWqVwEOAmk/s1600-h/Image-1.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/RwIaSpyXisI/AAAAAAAAAGI/cvWqVwEOAmk/s320/Image-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5116681034403384002" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2027504149167314535?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-53999491871577530062007-09-29T04:14:00.000-07:002007-09-29T04:37:54.906-07:00Réaliser son premier film publicitaire, c'est déjà quelque<br />chose. Mais assurer la promotion du film "Starsky&amp;Hutch",<br />dans la lignée des spots de BDDP&amp;fils, c'est encore plus fort !<br />Voici deux films réalisés par les étudiants sur ce thème. Ils<br />ont été encadré par P.Ventax et moi-même lors de la conception<br />et de la préprod, puis ensuite lors du montage, la réalisation<br />étant assurée par les étudiants eux-même. Deux très bons<br />courts, assurément !<br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-c733f77b48283e82" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v17.nonxt2.googlevideo.com/videoplayback?id%3Dc733f77b48283e82%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D4539798BBF7E6017B2C4D78C4ED61D7B892C28E7.4A1B742E0153EF6928D22826250353ADF8182A55%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dc733f77b48283e82%26offsetms%3D5000%26itag%3Dw160%26sigh%3DJP9aee8SZEi3IlLk6v4BqItcEYw&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v17.nonxt2.googlevideo.com/videoplayback?id%3Dc733f77b48283e82%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D4539798BBF7E6017B2C4D78C4ED61D7B892C28E7.4A1B742E0153EF6928D22826250353ADF8182A55%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dc733f77b48283e82%26offsetms%3D5000%26itag%3Dw160%26sigh%3DJP9aee8SZEi3IlLk6v4BqItcEYw&autoplay=0&ps=blogger"allowFullScreen="true" /></object><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-98389bf6996f75e1" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v17.nonxt4.googlevideo.com/videoplayback?id%3D98389bf6996f75e1%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D61B4CA442E79C5FC984DF1C028772B2B498A976E.4BF7855F82B218705343274425F73C420798AA2F%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D98389bf6996f75e1%26offsetms%3D5000%26itag%3Dw160%26sigh%3D5DW9t39c0CHMwdhWMBZgIplfVb0&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v17.nonxt4.googlevideo.com/videoplayback?id%3D98389bf6996f75e1%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D61B4CA442E79C5FC984DF1C028772B2B498A976E.4BF7855F82B218705343274425F73C420798AA2F%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D98389bf6996f75e1%26offsetms%3D5000%26itag%3Dw160%26sigh%3D5DW9t39c0CHMwdhWMBZgIplfVb0&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-5399949187157753006?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-67288136648392811882007-09-29T03:35:00.001-07:002007-10-03T09:11:31.540-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4qke63f9I/AAAAAAAAAFw/SIlJvRCy9lQ/s1600-h/classement2def.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4qke63f9I/AAAAAAAAAFw/SIlJvRCy9lQ/s320/classement2def.jpg" alt="" id="BLOGGER_PHOTO_ID_5115573033003089874" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4rWu63f-I/AAAAAAAAAF4/vingAdZjtBs/s1600-h/classement4.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4rWu63f-I/AAAAAAAAAF4/vingAdZjtBs/s320/classement4.jpg" alt="" id="BLOGGER_PHOTO_ID_5115573896291516386" border="0" /></a><br /><br />Comme chaque année, le concours pub permet aux<br />apprentis créas de se mesurer au jugement de pros<br />en agence dont le seul critère est l'étonnement, la<br />justesse du propos et la DA. Tous ces retours seront<br />filmés et projetés aux étudiants.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6728813664839281188?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-66573811850709769322007-09-29T03:20:00.001-07:002007-10-04T11:48:02.198-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv4ni-63f8I/AAAAAAAAAFo/C0zz5PH04Bs/s1600-h/ol.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv4ni-63f8I/AAAAAAAAAFo/C0zz5PH04Bs/s320/ol.jpg" alt="" id="BLOGGER_PHOTO_ID_5115569708698402754" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4nRu63f7I/AAAAAAAAAFg/w1MBSYDZzt4/s1600-h/kl.jpg"><img style="cursor: pointer; width: 318px; height: 448px;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4nRu63f7I/AAAAAAAAAFg/w1MBSYDZzt4/s320/kl.jpg" alt="" id="BLOGGER_PHOTO_ID_5115569412345659314" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4nFe63f6I/AAAAAAAAAFY/x8TtJYbXPmI/s1600-h/df.jpg"><img style="cursor: pointer; width: 320px; height: 448px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4nFe63f6I/AAAAAAAAAFY/x8TtJYbXPmI/s320/df.jpg" alt="" id="BLOGGER_PHOTO_ID_5115569201892261794" border="0" /></a><br />Quel régal de concevoir une annonce presse pour<br />la coccinelle de Volkswagen à la manière des campagnes<br />des années 50-60. Marcher dans les pas de Bernbach et<br />conserver les mêmes axes créatifs (prix, conso, fiabilité)<br />de l'époque permettaient aux apprentis créatifs de gérer<br />une DA vintage puisque là aussi, la prise de vue était à<br />gérer soi-même.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6657381185070976932?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-22306599583657191332007-09-29T03:05:00.000-07:002007-10-05T11:52:28.097-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4kOu63f4I/AAAAAAAAAFI/NHviXwnykEg/s1600-h/page_tunnel.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv4kOu63f4I/AAAAAAAAAFI/NHviXwnykEg/s320/page_tunnel.jpg" alt="" id="BLOGGER_PHOTO_ID_5115566062271168386" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv4kuO63f5I/AAAAAAAAAFQ/aNuC1kAaO0s/s1600-h/page_ambiance_bar.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv4kuO63f5I/AAAAAAAAAFQ/aNuC1kAaO0s/s320/page_ambiance_bar.jpg" alt="" id="BLOGGER_PHOTO_ID_5115566603437047698" border="0" /></a><br /><br />Le brief imposait une campagne Print et un site internet<br />pour cette vieille marque de whisky, dans les contraintes<br />de la loi Evin. Les travaux des étudiants furent ensuite<br />décortiqués par Thierry Gounod, CR chez Young &amp; Rubicam<br />dans un film projeté à la classe.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2230659958365719133?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-46792585958756480412007-09-29T02:50:00.001-07:002007-10-04T11:50:12.850-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv4gb-63f2I/AAAAAAAAAE4/SwJnyBC4je4/s1600-h/riches.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv4gb-63f2I/AAAAAAAAAE4/SwJnyBC4je4/s320/riches.jpg" alt="" id="BLOGGER_PHOTO_ID_5115561891857923938" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4gVe63f1I/AAAAAAAAAEw/UK8EC--ZBDY/s1600-h/annoce.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv4gVe63f1I/AAAAAAAAAEw/UK8EC--ZBDY/s320/annoce.jpg" alt="" id="BLOGGER_PHOTO_ID_5115561780188774226" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv4gLO63f0I/AAAAAAAAAEo/qkkaHjYS8Uw/s1600-h/vieuxbeaux2.jpg"><img style="cursor: pointer; width: 319px; height: 459px;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv4gLO63f0I/AAAAAAAAAEo/qkkaHjYS8Uw/s320/vieuxbeaux2.jpg" alt="" id="BLOGGER_PHOTO_ID_5115561604095115074" border="0" /></a><br />Appréhender la pub, c'est aussi connaître les rouages<br />des campagnes Volkswagen par DDB. Le brief imposait<br />deux axes de création possibles : "Wembley, la voiture des<br />jeunes" ou "Polo Match, la voiture qui énerve les riches".<br />Conception et DA devaient rester dans le ton des campagnes<br />VW initiées par Bill Bernbach et ses héritiers.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4679258595875648041?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-83557172128132634482007-09-28T09:05:00.001-07:002007-09-28T09:15:48.133-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0nue63fzI/AAAAAAAAAEg/48UTaoOccbM/s1600-h/T3.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0nue63fzI/AAAAAAAAAEg/48UTaoOccbM/s320/T3.jpg" alt="" id="BLOGGER_PHOTO_ID_5115288431290187570" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0ngO63fyI/AAAAAAAAAEY/4rOUt1Thdks/s1600-h/T1.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0ngO63fyI/AAAAAAAAAEY/4rOUt1Thdks/s320/T1.jpg" alt="" id="BLOGGER_PHOTO_ID_5115288186477051682" border="0" /></a><br />Comment ouvrir le lectorat de Technikart aux moins<br />de 30 ans ? Peut-être grâce à ces campagnes pas bêtes<br />et graphiquement plutôt réussies qui reprennent l'édito<br />de chaque numéro chacune à leur façon.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-8355717212813263448?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com1tag:blogger.com,1999:blog-2003626478297334521.post-8114946670985843682007-09-28T08:53:00.001-07:002007-10-03T08:44:56.885-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0j7-63fqI/AAAAAAAAADg/vp5M__1H_4o/s1600-h/ex5.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0j7-63fqI/AAAAAAAAADg/vp5M__1H_4o/s320/ex5.jpg" alt="" id="BLOGGER_PHOTO_ID_5115284265171910306" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO4bJyXi8I/AAAAAAAAAII/5xBqUhrB20I/s1600-h/Sans+titre-3.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO4bJyXi8I/AAAAAAAAAII/5xBqUhrB20I/s320/Sans+titre-3.jpg" alt="" id="BLOGGER_PHOTO_ID_5117136378246171586" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO4UJyXi7I/AAAAAAAAAIA/Xg_qoXztYLs/s1600-h/Sans+titre-7.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/RwO4UJyXi7I/AAAAAAAAAIA/Xg_qoXztYLs/s320/Sans+titre-7.jpg" alt="" id="BLOGGER_PHOTO_ID_5117136257987087282" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwO4MpyXi6I/AAAAAAAAAH4/S9o_rRGwKb4/s1600-h/Sans+titre-8.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RwO4MpyXi6I/AAAAAAAAAH4/S9o_rRGwKb4/s320/Sans+titre-8.jpg" alt="" id="BLOGGER_PHOTO_ID_5117136129138068386" border="0" /></a><br />Avec cette vague de visuels concepts, il est temps de<br />donner au grand public l'envie de suivre la semaine<br />de la pub par les mots. Un exercice de conception rédaction<br />assez ardu pour mettre à profit les fameuses techniques<br />qui donnent de la puissance aux mots.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-811494667098584368?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-64622392210423353272007-09-28T08:48:00.001-07:002007-09-28T08:52:47.714-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv0iiu63foI/AAAAAAAAADQ/UvhLKP16Ttk/s1600-h/classement.jpg"><img style="cursor: pointer;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rv0iiu63foI/AAAAAAAAADQ/UvhLKP16Ttk/s320/classement.jpg" alt="" id="BLOGGER_PHOTO_ID_5115282731868585602" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0iaO63fnI/AAAAAAAAADI/-yKKPxJVLXw/s1600-h/classement2.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0iaO63fnI/AAAAAAAAADI/-yKKPxJVLXw/s320/classement2.jpg" alt="" id="BLOGGER_PHOTO_ID_5115282585839697522" border="0" /></a><br />Pour booster une fin d'année parfois laborieuse, un bon<br />concours pub permet aux apprentis créatifs de se lâcher<br />et de mettre à profit les cours prodigués. Attention ! Pour<br />que l'annonce soit primée, il faut avoir géré soi-même la<br />prise de vue et être remarqué par un jury de pros, qui<br />établie la hiérarchie aux étoiles.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-6462239221042335327?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-44585032750909331842007-09-28T08:40:00.001-07:002007-09-28T08:47:18.387-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0g2-63fmI/AAAAAAAAADA/QkW1tvehtkk/s1600-h/adia+%C3%A9l%C3%A8ve.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0g2-63fmI/AAAAAAAAADA/QkW1tvehtkk/s320/adia+%C3%A9l%C3%A8ve.jpg" alt="" id="BLOGGER_PHOTO_ID_5115280880737680994" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0gxO63flI/AAAAAAAAAC4/Tu37rP4L9nU/s1600-h/adia3.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rv0gxO63flI/AAAAAAAAAC4/Tu37rP4L9nU/s320/adia3.jpg" alt="" id="BLOGGER_PHOTO_ID_5115280781953433170" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0gle63fkI/AAAAAAAAACw/6pX8Ktwcm0I/s1600-h/adia6.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0gle63fkI/AAAAAAAAACw/6pX8Ktwcm0I/s320/adia6.jpg" alt="" id="BLOGGER_PHOTO_ID_5115280580089970242" border="0" /></a><br />Pour réussir à décliner la célèbre campagne Adia sans la<br />singer, il fallait s'interroger sur les autres freins à l'ambauche<br />dans les entreprises et effectuer un gros travail de casting,<br />de stylisme et de prise de vue. Ces annonces ont été à la base<br />de la réflexion sur concours du club des AD, catégorie étudiant,<br />dont le thème était similaire.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-4458503275090933184?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-17880380399850259082007-09-28T08:35:00.000-07:002007-10-03T03:13:04.778-07:00Pour Darty, l'idée était de proposer aux étudiants<br />de concevoir une campagne censée les rapprocher<br />de cette vieille enseigne afin de la dépoussiérer.<br />Les résultats ont été à la hauteur puisque nous<br />avons pu exposer nos travaux à l'agence qui détenait<br />le budget et converser (âprement) avec le DC.<br />Au final six campagnes, une présentée ci-dessous :<br />- "Le black-Out" ou comment redonner au<br />fameux "contrat de confiance" un sérieux coup<br />de fouet. D'abord un teasing TV sur les trois<br />premières chaînes généralistes et la déclinaison de<br />la campagne sur des médias presse, sms (on peut<br />black-outer ses potes) et internet. Puis une deuxième<br />vague sur des médias (ciné et affichage) sur lesquels<br />Darty n'intervient pas en tant qu'expert.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0fye63fhI/AAAAAAAAACY/xrQMc28QvGo/s1600-h/darty5.jpg"><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-bfde4e989e6a2c76" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" 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href="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0fp-63fgI/AAAAAAAAACQ/lOF5n_3EEJg/s1600-h/darty6.jpg"><img style="cursor: pointer;" src="http://2.bp.blogspot.com/_qpO7fM_6MWc/Rv0fp-63fgI/AAAAAAAAACQ/lOF5n_3EEJg/s320/darty6.jpg" alt="" id="BLOGGER_PHOTO_ID_5115279557887753730" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0fye63fhI/AAAAAAAAACY/xrQMc28QvGo/s1600-h/darty5.jpg"><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-bbc6d25a51387dea" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" 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value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v10.nonxt3.googlevideo.com/videoplayback?id%3D00d95ad088513d81%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D3D486EF1C64B1B1675DE5CA41A8B307DA33B7B20.1AC0D76CE8059BC3BF10F5C7D7E3DAAFB2534B04%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dd95ad088513d81%26offsetms%3D5000%26itag%3Dw160%26sigh%3DP33jrhWstRTWKM8tFf_8-oObaAE&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v10.nonxt3.googlevideo.com/videoplayback?id%3D00d95ad088513d81%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D3D486EF1C64B1B1675DE5CA41A8B307DA33B7B20.1AC0D76CE8059BC3BF10F5C7D7E3DAAFB2534B04%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dd95ad088513d81%26offsetms%3D5000%26itag%3Dw160%26sigh%3DP33jrhWstRTWKM8tFf_8-oObaAE&autoplay=0&ps=blogger"allowFullScreen="true" /></object></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0fye63fhI/AAAAAAAAACY/xrQMc28QvGo/s1600-h/darty5.jpg"><img style="cursor: pointer;" src="http://4.bp.blogspot.com/_qpO7fM_6MWc/Rv0fye63fhI/AAAAAAAAACY/xrQMc28QvGo/s320/darty5.jpg" alt="" id="BLOGGER_PHOTO_ID_5115279703916641810" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-1788038039985025908?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-21818768238597830442007-09-26T11:23:00.001-07:002007-10-04T11:49:31.606-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rvqk2-63faI/AAAAAAAAABM/GxxZfJb9Wmk/s1600-h/dino23_blog.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/Rvqk2-63faI/AAAAAAAAABM/GxxZfJb9Wmk/s320/dino23_blog.jpg" alt="" id="BLOGGER_PHOTO_ID_5114581591342415266" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rvqkue63fZI/AAAAAAAAABE/-Vy-TxQDX48/s1600-h/dino25_blog.jpg"><img style="cursor: pointer; width: 280px; height: 418px;" src="http://1.bp.blogspot.com/_qpO7fM_6MWc/Rvqkue63fZI/AAAAAAAAABE/-Vy-TxQDX48/s320/dino25_blog.jpg" alt="" id="BLOGGER_PHOTO_ID_5114581445313527186" border="0" /></a><br />Voici quelques travaux d'étudiants sur un brief<br />inspiré par l'exposition du Palais de la découverte<br />sur lequel j'ai travaillé. En plus d'une affiche pour<br />le Musée, les élèves devaient élaborer une campagne<br />globale déclinant "Le Festin des Dinosaures".<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2181876823859783044?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com2tag:blogger.com,1999:blog-2003626478297334521.post-78965373337065931202007-09-26T10:59:00.000-07:002007-09-26T11:19:23.341-07:00<span style="font-size:100%;"></span><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-e0c6a67386f2cb8f" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v12.nonxt7.googlevideo.com/videoplayback?id%3De0c6a67386f2cb8f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D13020AEB49357DB3994C586C6569F715B5DAF29C.6F894D98A755D3AF4C9999B68DFD8329A45DD382%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De0c6a67386f2cb8f%26offsetms%3D5000%26itag%3Dw160%26sigh%3DFzvr9nCjqRtswuePUKTJUG0B5dQ&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v12.nonxt7.googlevideo.com/videoplayback?id%3De0c6a67386f2cb8f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329854829%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D13020AEB49357DB3994C586C6569F715B5DAF29C.6F894D98A755D3AF4C9999B68DFD8329A45DD382%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De0c6a67386f2cb8f%26offsetms%3D5000%26itag%3Dw160%26sigh%3DFzvr9nCjqRtswuePUKTJUG0B5dQ&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><span style="font-size:100%;">Marco Fauvel, DC de Leo Burnett, s'est prêté à<br />l'exercice de débriefing d'une campagne fictive<br />pour Heinz réalisée par des étudiants.<br />Vous noterez la remarque sur la présence du<br />logo et de la déclinaison du message sur des<br />produits tactiques, censés installer Heinz au<br />coeur du cinéma d'épouvante.</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-7896537333706593120?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0tag:blogger.com,1999:blog-2003626478297334521.post-26190249554480623272007-09-23T07:24:00.000-07:002007-09-23T07:52:37.799-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_qpO7fM_6MWc/RvZ9o-63fXI/AAAAAAAAAAw/DmGPbDLUL18/s1600-h/Image+7.jpg"><img style="cursor: pointer;" src="http://3.bp.blogspot.com/_qpO7fM_6MWc/RvZ9o-63fXI/AAAAAAAAAAw/DmGPbDLUL18/s320/Image+7.jpg" alt="" id="BLOGGER_PHOTO_ID_5113412569963920754" border="0" /></a><br />Afin de concevoir une campagne publicitaire, il est important de définir un axe créatif cohérent avec le profil du produit et la cible auquel il est destiné. De cet axe créatif découle tout naturellement le concept de campagne, qui est censé vous le suggérer. Pour Bailey's, vous remarquerez le lien évident des mots clés : GOURMANDISE, CONVIVIALITÉ avec la signature "On en mangerait"qui éclaire un concept basé sur une mise en scène du packshot à la ABSOLUT VODKA : la bouteille de Bailey's est goûté, mangée comme un aliment.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2003626478297334521-2619024955448062327?l=adprentis.blogspot.com' alt='' /></div>Nicolas Cerisolahttp://www.blogger.com/profile/11668352719415106928noreply@blogger.com0